Mclaren Racing
Branding & Identity
The aim of this task to encourage Mclaren f1 fans to use google (chrome) as their browser of choice, opposed to other any other platform. The simplicity and reliability of chrome that allows fans to view all F1 content from the comfort of their own home.
Not always being possible to attend the events in person, but by creating an online experience that immerses the viewer, engaging them in all aspects of the sport, in a more meaningful and fun digital display.
Always wanting to encourage the different generations of fans to the sport, google chrome makes it easier to connect you to the things you love quickly and reliably.