LIVE BRANDING BRIEF
LOCATION: PENRYN, CORNWALL, UK
ROUTE 1 ↘
The idea behind this project for me was to create two different design routes, based on the brief we were given by verdant brewing co.
Designing a new label established on the idea of bringing the cornish community together via this new drink, the two routes I finally decided on were sports within the community & nautical coastal towns. Creating advertising and marketing tools to promote the brand and initiate a stronger brand identity.
TESTIMONIAL FROM VERDANT:
I really like the idea of collage to bring together lots of different locations/notions of Cornwall.
The idea of nautical legends is nice and opens the door for storytelling.
Overall, the look and feel are strong and well-executed, with a nice palette. And I like the complimentary illustrations in the ads