The idea behind this project for me was to create two different design routes, based on the brief we were given by verdant brewing co.
designing a new label established on the idea of bringing the cornish community together via this new drink
the two routes I finally decided on were sports within the community & nautical coastal towns. creating advertising and marketing tools to promote the brand
ROUTE 1 →
ROUTE 2 ↓
NAUTICAL TOWN STORIES
Testimonial FROM VERDANT:
I really like the idea of collage to bring together lots of different locations/notions of Cornwall.
The idea of nautical legends is nice and opens the door for storytelling.
Overall, the look and feel are strong and well-executed, with a nice palette. And I like the complimentary illustrations in the ads